
My first impression of
Drag Me to Hell was this could be the best horror film in a few years, let alone stateside horror, my second was that there's some sort of sinister groundwork behind the Raimi Bros' screenplay. I'm not talking about the in-film demon called
Lamia, the seance, or the curse, I'm talking about the Christine Brown character and her specific tribulations. Sure, in all likelihood the story is just a wild throwback to late 70s / early 80s cult horror like
Phantasm,
Psychomania, (very much like)
House, or even earlier
The Horror of Party Beach; but strip away the sizzling effects and colorful dialogue and buried somewhere inside is the kernel that set this movie in motion.
The basis of
Drag Me to Hell is as confounding as any that have ever propelled a film; a public shaming. An Eastern European gypsy (is there any other) begs mortgage officer Christine Brown (Alison Lohman) for a third, or was it fourth extension of her loan but with the pressures surrounding a vacant managerial desk developing, Brown regrettably denies the extension. This is where Sylvia 'The Georgian Gypsy' Ganush becomes unhinged and some things go down in the bank's parking garage which culminate in Grandmother Ganush placing a curse on Christine. Well, she places the curse onto a button from her coat, to be precise.
The mortgage device is as suspect as it is relevant, but more importantly it is just innocuous and pervasive enough to pass as motivation without a second thought. The remainder touches on every canon in B-horror history though everything from
possessed handkerchief to
hungry dessert to
foul-mouthed goat to
the act of being physically pulled directly into hell somehow comes off as profoundly worthy.
As for the underlying nature of
Drag Me, I' m sure that the Christine Brown arc is rooted in reality's soils; if only so much as to be based on the generic
small town girl in the big city character, with a less-than desirable experiences abound. But all tragedy and supposition aside, Raimi's film is most definitely a breath of fresh air for American horror, and for fans that crave an accessible and excitable theater experience.